Practical thinking on websites, software and growth
Honest, useful guides for business owners making digital decisions — no jargon, no sales pitch.
How much should a business website cost in London?
Website pricing in London ranges from a few hundred pounds to six figures. Here is how to understand what you are actually paying for.
· 6 min read
Website versus web application: what does your business need?
The line between a website and a web application matters more than you might think — for budget, timeline and the team you hire.
· 5 min read
Why website speed affects sales and Google rankings
Slow pages lose customers before they see your offer, and Google measures exactly how slow you are. Speed is a commercial issue, not a technical one.
· 5 min read
When should a business invest in a CRM?
A CRM is transformative at the right moment and a distraction at the wrong one. Here are the signals that the time has come.
· 4 min read
Is custom e-commerce better than a template?
Template stores are a fine starting point. The question is when the trade-offs — speed, fees, flexibility — start costing more than a custom build.
· 6 min read
How to prepare your business for a new website project
The best website projects are decided before a single page is designed. Here is what to prepare so your project runs smoothly.
· 5 min read
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